If you run external sales reps, month-end is far too late to find out how the month went. By then the orders are written, the stock has moved, and the margin is whatever it is.
Live rep reporting ties each field order straight back to warehouse stock and true gross profit, so you can see what every rep is moving u2014 and what itu2019s actually earning u2014 as it happens. Thatu2019s the difference between managing a team and just paying one.